A launch campaign for Saab Maison's new ceramic plates, whose pattern is drawn from the cyclamen — a flower tied to the Lebanese landscape, named for petals that bend backwards and read as a symbol of resilience, blooming in rocky mountains after the first rains. The pattern weaves the cyclamen together with olives, pine and poppy seeds, and the campaign tells the story behind it: the journey from inspiration in nature, to hand-drawn sketches, to finished porcelain. Through minimal still life and a landscape-storytelling launch video — a branded binder opening the narrative, a “lab” of native ingredients, a designer inspecting backlit sketches, a flower growing from stone — it stages design as a documented process. Clean, refined and tonal to Saab's palette, it lets craft and provenance carry the product.